July 19, 2024

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(Pocket-lint) – Netflix is ​​thinking of launching a cloud gaming service.

The streaming giant, which has been messing around with the games launching some mobile games, made it clear that it is considering going beyond iOS and Android to reach people on their PCs and TVs. Ironically, Google has recently announced that it is abandoning its cloud gaming project, Stadia. However, Netflix VP of Gaming Mike Verdu told TechCrunch on Disrupt that he wants to allow subscribers to play games in the cloud.

“We are very seriously exploring a cloud gaming offering to be able to reach members on TVs and PCs,” Verdu said. “We’re going to approach it the same way we did mobile, which is start small, be humble, be thoughtful, and then grow. But it’s a step we think we need to take to meet members where they’re at.” the devices where they consume Netflix”.

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At the same time, Netflix has announced that it has 55 more games in development. In its latest letter to shareholders, Netflix said:

“Beyond TV and movies, we’re approaching the first anniversary of our game launch. As we’ve said, it’s going to be a multi-year journey of learning how to please gamers. Our first year was about establishing our gaming infrastructure and understand how our members interact with gaming We now have 35 games in service (all included in every Netflix subscription with no in-game ads or in-app purchases) and we’re seeing some encouraging signs that gaming is leading to higher retention. With 55 more games in development, including more games based on the Netflix IP, we’re focused over the next few years on creating hit games that take our gaming initiative to the next level More broadly, we see a huge opportunity around content that crosses between television or film and games. For example, after the release of the anime Cyberpunk: Edgerunners (49 million hours viewed) in Q3, usage of CD Projekt’s game skyrocketed on PC.”

Netflix mobile games are available by logging into your Netflix profile. Pocket-lint has a guide that explains how they work. But basically, when you open the Netflix mobile app on your phone, you’ll see a row of games and a games tab where you can select new games to download. On tablets, you’ll see the row of games or be able to select games from the dropdown menu to play.

Asked how Netflix can avoid the fate of Stadia, which has failed to take off despite the might of Google behind it and the incredible streaming technology behind it, Verdu said Netflix sees gaming features as “value-add”. “to your business model. “We’re not asking you to sign up as a replacement for the console, so it’s a completely different business model… The hope is that, over time, it becomes a very natural way to play, wherever you are.” Verdú also revealed that Netflix is ​​going to open a game studio in California. It will be directed by Chacko Sonny, who previously worked as an executive producer at Activision Blizzard.

At the moment, Netflix has not announced any plans to monetize the games. Their games are free to download to your device, free of ads and in-app purchases. But you do need a Netflix subscription.

Written by Maggie Tillman.


#Netflix #games #cloud #games

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