Samsung’s built-in, self-protected Bixby and SmartThings platform create a secure, simple and convenient smart home experience for multi-device households
Samsung Electronics Co., Ltd. held its annual Samsung Developer Conference (SDC) in San Francisco this week, bringing together developers, creators and designers to explore connected and seamless experiences powered by Samsung.
During the event, the company shared more about its commitment to creating simplified and revolutionary customer experiences, including the company’s updated vision for SmartThings as it evolves from a connectivity platform to an enabler of smarter lifestyles. From deeper integration with Bixby to seamless connectivity with Matter-enabled devices, SmartThings is creating a richer, more open world that empowers all users to streamline their connections and daily lives.
“At Samsung, we continually innovate our devices, platforms and services to make them simpler and more convenient. I am proud to share the next generation of our work, such as SmartThings, to further our collaboration with partners and developers,” said Jong-Hee (JH) Han, Vice President, CEO and Head of Device eXperience (DX) Division, Samsung Electronics. “As technologies become more complex, we will always look for ways to make life easier, more connected AND flexible, so our consumers can focus on what matters most.”
Connecting Platforms and Devices with Calm Technology
Samsung’s vision of seamless connectivity is inspired by the philosophy of Calm Technology, in which devices work together instantly, so consumers can save time on setup and get the experience out of the box. To make this vision a reality, Samsung reinvented SmartThings and its connected services and associations, including Hub Everywhere from Samsung, extending its capabilities to the entire smart home with audio and visual data, as well as SmartThings Energy, SmartThings Pet Y Smart Things Cooking. Samsung also partnered with Philips Hue to integrate Philips Hue Sync directly into Galaxy devices for smart home lighting to match the music.
The seamless experience will extend beyond the Samsung ecosystem through SmartThings integration with Matter and Samsung membership in Home Connectivity Alliance. Google and Samsung have worked together to enable users to find and link their devices across platforms by creating a multi-management feature on Matter devices. Collaboration will bring more devices and users to the connected home in the future.
Bixby has been more deeply integrated with SmartThings, a tool for developers to build smarter voice UI experiences. As Samsung’s flagship voice assistant platform, Bixby has evolved to become the on-device AI solution capable of controlling individual Galaxy devices as well as the cross-device experience across the entire Samsung ecosystem. with the new Bixby Home Studio, developers can now create differentiated and personalized experiences for the SmartThings platform. In addition, Bixby will be even more available to users with support for Latin American Spanish from November.
As the smart home becomes more advanced, Samsung is introducing a new security paradigm that enables Samsung devices to protect each other. Samsung Knox Matrix (1) is a private blockchain-based platform that turns eligible Samsung devices into a shield to protect users’ entire device ecosystem, from Galaxy devices to TVs and home appliances. Additionally, users can customize personal privacy settings with the new security and privacy panelwhich scans for vulnerabilities, recommends security updates, and provides users with data management options to keep privacy and security in mind.
yespersonalized services for better experiences
Last yearSamsung TV Plus, Samsung’s ad-supported free TV and video streaming (FAST) platform available on Samsung Smart TVs(2) and mobile devices, reached a 100% growth in audience (3) and projects three billion hours broadcast by the end of the year. To build on this momentum, Samsung TV Plus has expanded its offering by adding partnerships with Lionsgate and Vice Media, providing 8K video on demand. Samsung TV Plus also underwent a redesign to reflect its extraordinary variety of content with more than 1,600 channels in 24 countries. Samsung TV Plus is the premium choice for a seamless ad experience, where stream stitching makes playing ads simpler than ever.
After 10 years of service, the operating system (OS) Tizen Samsung continues to deliver best-in-class user experiences. Samsung Gaming Hub provides better, faster, and more convenient access to gaming on Samsung Smart TVs, brought to you by industry-leading partners including Xbox, NVIDIA GeForce NOW, Utomik, and Amazon Luna. Samsung Gaming Hub brings together hardware and software expertise to integrate features like AI Upscaling and multitasking functions to make gaming on Samsung Smart TV an immersive and streamlined experience.
Tizen OS is also being expanded to support NFT with partners like Art Token, laCollection and Nifty Gateway. For B2B customers and developers, Samsung provides B2B-APIs specific for industries and use cases such as Syncplay, which allows synchronizing and playing content on multiple signals. Tizen also presents JUMPa new content conversion solution for displaying the highest quality HDR10+ content on compatible TVs.
Your Galaxy, your way with One UI 5
Introducing the new OneUI 5, Samsung has empowered users to easily customize the look and feel of their devices, while improving productivity and delivering amazing experiences across devices and platforms. One UI 5 offers more personalized experiences with modes and routines individualized, and dynamic lock screen that displays multiple images on your phone, your Galaxy Watch and other One UI 5 devices. With the new feature Bixby Text Call, Bixby Voice will answer calls on your behalf and share written messages with the caller, speaking out loud as if you had answered. One UI 5 also introduces new daily personal wellness solutions to help track health and wellness in one place. This includes the SDKs of Samsung Privileged Healthwhich allows developers to create apps that take advantage of the BioActive sensor in the Galaxy Watch (4).
Investment and research for the future
Samsung Research looks beyond today’s horizon to innovate for a better tomorrow, filled with relentless innovation and open collaboration. Samsung Research is making its robotic arm manipulation code available on GitHub, allowing academics, researchers, and developers to examine new ideas in robotic manipulation.
The Samsung Research team was also inspired by the new wellness features that Samsung introduced, particularly on the Galaxy Watch5. To find new use cases that take advantage of these features, Samsung Research is working with universities and healthcare institutions that will explore areas such as heart health, stress, blood pressure, lung health, and neuroscience. As a result, Samsung offers a full stack SDK, Samsung Health Stack, which will drive research in important health fields and spark new developments.
Samsung invites developers, creators, partners and more to join its commitment to open collaboration and seamless experiences. For more information on Samsung Developers Conference (SDC) 2022, visit [developer.samsung.com].
 Starting in late 2023, Samsung Knox Matrix will initially be available on select Samsung devices. Support for third-party products will follow at a later date.
 Samsung TV Plus is available only for select Samsung Smart TVs.
 Comparison between the audience from September 2020 to August 2021 and the audience from September 2021 to August 2022
 Available on Galaxy Watch4 and Galaxy Watch5 series.
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